cash-positive since 2023,
strongly growing
AUGLETICS in the Media
Known through
AUGLETICS at a Glance
Founded in 2015 as a university spin-off, AUGLETICS has evolved from a startup into an innovative medium-sized company in the smart rowing machine market – with its own assembly facility in Brandenburg and strong growth in the home fitness segment.
Company
AUGLETICS GmbH
Founding
2015
Team Size
20-30 Employees
CEO
Flavio Holstein
Location
Königs Wusterhausen
Focus
Smart Home Rowing Machines
Financials
Target Audiences
Private individuals (also
small studios & rowing clubs)
USP
Virtual Coach, regulated
magnetic brake & Made in Germany
Technology
regulated eddy current brake
The History
of AUGLETICS
What began with the idea of rethinking rowing became one of the most innovative companies in the home fitness sector. Here you can learn how it all began – and where we are headed.
All About Our Products
Our rowing machines combine modern design with smart technology. Learn what makes AUGLETICS unique – from real-time coaching to app features.
Sponsorship
AUGLETICS proudly supports the Women’s Sweep National Team as a partner. Together, we are committed to continuously improving the training conditions for the athletes in the women’s eight and coxless pair.
Media and Review Portals about AUGLETICS:
testen-mit-kopf.de
"All in all, this is a top model among rowing machines. This is reflected in the price, but the price-performance ratio is right!"
Harder Better Faster Stronger
"From my perspective, the Augletics rowing machine is ideal for people who may have never rowed before."
fitzuhause.net
"The Augletics Eight is a (premium-priced) masterpiece"
FAZ : Buying Guide
"Best magnetic rowing machine."
DER SPIEGEL
"The Eight Style rowing machine from Augletics is the test winner due to its excellent craftsmanship, a wealth of smart features, and minimal space requirements."
Presse Augsburg
"In our AUGLETICS test, the Eight Style impressed in every category and sets standards for the next generation of smart rowing machines."
Imagery & Media Kit
Imagery & Media Kit
Alongside functionality, design is central to our development. And it pays off – because the AUGLETICS Eight Style was crowned with the Red Dot Design Award.
Press or UGC Inquiries
Press or UGC Inquiries
Are you a journalist or content creator and would like to collaborate with us?