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AUGLETICS is a Sponsor of the Women’s Eights National Team: Together on the Road to the Top

27. May 2025

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BY Flavio Holstein

AUGLETICS is now the official sponsor of the German Women’s Eight and the Women’s Pair without Coxswain. Two boats, one common goal: the 2028 Olympics in Los Angeles. The start of this partnership will be an international endurance test in Olympic rowing – the European Championships in Plovdiv, Bulgaria, from May 29 to June 1, 2025. Here, the German national rowing teams will meet top boats from Romania, Great Britain, the Netherlands and Switzerland.
In the run-up to the 2025 season, the German Rowing Federation has made a fundamental structural change: Women’s sculls and women’s sweeps have been organisationally merged in order to start the 2025 to 2028 Olympic cycle with combined forces. The new team spirit within the Berlin training group is clearly noticeable, the focus is clear: sustainable performance development over several years. Under the umbrella of this newly formed women’s national rowing team, three boats will start in Plovdiv – including the two boat classes supported by AUGLETICS, the women’s eight and the pair without coxswain.

The Women's Eight and the "Eight Style" – more than just a name

Why these two boat classes in particular? Because the name AUGLETICS Eight is no coincidence. The eight is considered the premier discipline in rowing – powerful, fast and technically demanding. This image is symbolic of our flagship among the rowing machines: the AUGLETICS Eight Style. For us, it was therefore only logical to focus the sponsorship on the eight. With the pair without coxswain, we are also supporting a young, courageous boat that competes with a lot of potential – and is an important part of the women’s national rowing team.

AUGLETICS was founded in 2015 by former competitive rowers – with the aim of building the ideal rowing machine for the home. Quiet, compact, intuitive to use and with a real fun factor. The result is two devices that can do both: suitability for everyday use in the living room and sporting precision for training. The AUGLETICS Eight Style, with its large screen, integrated coach and elegant look, is aimed at anyone who values comfort. The AUGLETICS Eight Sport is the performance-oriented version for anyone who doesn’t want distractions – but pure performance. More information at augletics.de.

Bildschirmfoto 2025 05 27 um 15.50.26

Two boats, two perspectives – but one goal

The Women’s Eight, coached by Alexander Schmidt, will start in the following line-up: Judith Guhse (bow), Tabea Kuhnert, Paula Gerundt, Anna Härtl, Annabelle Bachmann, Michelle Lebahn, Paula Hartmann, Nora Peuser (stroke). The boat is steered by Florian Koch. Malou Wollenhaupt and Antonia Labonde are also there as substitutes. The young team, with an average age of 24, is going into the European Championship races with a lot of self-confidence and development potential. Coach Alexander Schmidt aptly describes the current dynamic: “I have the feeling that a special spirit is developing – new stimuli, new images, new connections are emerging.” (Source: rudern.de)

Das deutsche Frauen-Achterteam mit Steuermann im offiziellen Nationaltrikot – unterstützt von AUGLETICS

Lene Mührs (22) and Olivia Clotten (23) will compete in the women’s pair without coxswain. The two rowers already gained their first World Cup experience in the eight two years ago, but will be competing together for the first time in an A-competition in Plovdiv. Their coach is Andreas Herdlitschke. The duo are the reigning German champions and are confidently looking forward to a strong field of eleven boats in the international rowing competition.
Both boats have to prove themselves early on in the new European Championship race mode: there are no repechages, which means that only the first two in each heat and the two fastest boats qualify for the A final. There is no leaning back at the start – it is important to give full performance from the first stroke.

AUGLETICS is delighted to be making a real contribution to the further development of women’s rowing in Germany with this partnership. Our goal is to improve the training conditions of the athletes in the long term – be it through financial contributions to training camps or through concrete help in daily training. The connection between our innovative company, sporting ambition and sustainable thinking makes this partnership something very special for us.
Further information at augletics.de.

About the author

Flavio Holstein

Flavio Holstein ist Gründer und CEO von AUGLETICS, einem Unternehmen, das den Rudersport durch innovative Rudergeräte direkt ins Wohnzimmer bringt. Seit über 20 Jahren ist er begeisterter Ruderer und trainierte zeitweise sogar dreimal täglich, um es in die Nationalmannschaft zu schaffen. Er wurde zweimal deutscher Vizemeister im Vierer und Achter. Mit einem Master in Technischer Informatik bringt Flavio das nötige Hintergrundwissen mit, um modernste Technik und sportliche Effizienz zu vereinen und das Rudern für alle zugänglich zu machen. Seine Vision: Rudern als festen Bestandteil des Alltags zu etablieren und damit das wohl größte Gesundheitsproblem unserer Zeit anzugehen – den Bewegungsmangel. Flavio Holstein is the founder and CEO of AUGLETICS, a company that brings the sport of rowing directly into people’s living rooms through innovative rowing machines. He has been a passionate rower for over 20 years and at times trained up to three times a day in order to qualify for the national team. He became German vice champion twice, competing in both the coxless four and the eight. Holding a master’s degree in technical computer science, Flavio combines cutting-edge technology with athletic efficiency to make rowing accessible to everyone. His vision: to establish rowing as a natural part of everyday life and tackle what is arguably the greatest health issue of our time – lack of physical activity. Flavio Holstein est le fondateur et CEO d’AUGLETICS, une entreprise qui fait entrer le sport de l’aviron directement dans le salon grâce à des rameurs innovants. Passionné d’aviron depuis plus de 20 ans, il s’est parfois entraîné jusqu’à trois fois par jour dans l’objectif d’intégrer l’équipe nationale. Il a été deux fois vice-champion d’Allemagne, en quatre et en huit. Titulaire d’un master en informatique technique, Flavio dispose des connaissances nécessaires pour allier technologies de pointe et efficacité sportive et rendre l’aviron accessible à tous. Sa vision : faire de l’aviron une composante naturelle du quotidien et s’attaquer ainsi à l’un des plus grands problèmes de santé de notre époque – le manque d’activité physique. Flavio Holstein è fondatore e CEO di AUGLETICS, un’azienda che porta lo sport del canottaggio direttamente nelle case grazie a vogatori innovativi. È un appassionato canottiere da oltre 20 anni e in alcuni periodi si è allenato persino tre volte al giorno per riuscire a entrare nella nazionale. È stato due volte vicecampione tedesco nel quattro e nell’otto. Con un master in informatica tecnica, Flavio unisce competenze tecnologiche avanzate ed efficienza sportiva per rendere il canottaggio accessibile a tutti. La sua visione: rendere il canottaggio una parte integrante della vita quotidiana e affrontare quello che è probabilmente il più grande problema di salute del nostro tempo – la mancanza di attività fisica.
Picture of Flavio Holstein

Flavio Holstein

Flavio Holstein ist Gründer und CEO von AUGLETICS, einem Unternehmen, das den Rudersport durch innovative Rudergeräte direkt ins Wohnzimmer bringt. Seit über 20 Jahren ist er begeisterter Ruderer und trainierte zeitweise sogar dreimal täglich, um es in die Nationalmannschaft zu schaffen. Er wurde zweimal deutscher Vizemeister im Vierer und Achter. Mit einem Master in Technischer Informatik bringt Flavio das nötige Hintergrundwissen mit, um modernste Technik und sportliche Effizienz zu vereinen und das Rudern für alle zugänglich zu machen. Seine Vision: Rudern als festen Bestandteil des Alltags zu etablieren und damit das wohl größte Gesundheitsproblem unserer Zeit anzugehen – den Bewegungsmangel. Flavio Holstein is the founder and CEO of AUGLETICS, a company that brings the sport of rowing directly into people’s living rooms through innovative rowing machines. He has been a passionate rower for over 20 years and at times trained up to three times a day in order to qualify for the national team. He became German vice champion twice, competing in both the coxless four and the eight. Holding a master’s degree in technical computer science, Flavio combines cutting-edge technology with athletic efficiency to make rowing accessible to everyone. His vision: to establish rowing as a natural part of everyday life and tackle what is arguably the greatest health issue of our time – lack of physical activity. Flavio Holstein est le fondateur et CEO d’AUGLETICS, une entreprise qui fait entrer le sport de l’aviron directement dans le salon grâce à des rameurs innovants. Passionné d’aviron depuis plus de 20 ans, il s’est parfois entraîné jusqu’à trois fois par jour dans l’objectif d’intégrer l’équipe nationale. Il a été deux fois vice-champion d’Allemagne, en quatre et en huit. Titulaire d’un master en informatique technique, Flavio dispose des connaissances nécessaires pour allier technologies de pointe et efficacité sportive et rendre l’aviron accessible à tous. Sa vision : faire de l’aviron une composante naturelle du quotidien et s’attaquer ainsi à l’un des plus grands problèmes de santé de notre époque – le manque d’activité physique. Flavio Holstein è fondatore e CEO di AUGLETICS, un’azienda che porta lo sport del canottaggio direttamente nelle case grazie a vogatori innovativi. È un appassionato canottiere da oltre 20 anni e in alcuni periodi si è allenato persino tre volte al giorno per riuscire a entrare nella nazionale. È stato due volte vicecampione tedesco nel quattro e nell’otto. Con un master in informatica tecnica, Flavio unisce competenze tecnologiche avanzate ed efficienza sportiva per rendere il canottaggio accessibile a tutti. La sua visione: rendere il canottaggio una parte integrante della vita quotidiana e affrontare quello che è probabilmente il più grande problema di salute del nostro tempo – la mancanza di attività fisica.

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