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AUGLETICS is a Finalist for the Zukunftspreis Brandenburg 2025

18. June 2025

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BY Flavio Holstein

We are delighted in Königs Wusterhausen: AUGLETICS was nominated as one of six companies for the Zukunftspreis Brandenburg 2025 from 91 applications.

The award is considered one of the most significant business accolades in the state of Brandenburg. It recognizes companies that demonstrate entrepreneurial courage, innovative strength, and regional responsibility, creating sustainable solutions for the future – and thereby sustainably strengthening the economy in Brandenburg. The official award ceremony will take place on November 21, 2025, at the Holiday Inn Berlin Airport Conference Centre.

What does AUGLETICS do?

AUGLETICS represents smart rowing machines that redefine modern indoor training for home use. Developed and manufactured just outside Berlin – in our own workshop in Königs Wusterhausen.

Our goal: A fitness device that not only impresses technically but also makes training enjoyable. This is achieved through the combination of a quiet, maintenance-free magnetic braking system, an integrated virtual coach, and intuitive app connectivity – including video coaching, training plans, and even the option to use streaming services like Netflix.

Why we were (presumably) nominated

The jury particularly highlights companies that create jobs with innovative ideas, take responsibility for their region – and break new ground. For AUGLETICS, the nomination could signify the following areas:
  • High innovative strength that is tangible: Our rowing machines combine hardware, software, and design.
  • Diversity in the team: From mechanical engineering to electrical engineering and software development, from accounting to online marketing – all under one roof.
  • Regional production instead of mass imports: Our heart beats in Brandenburg.
  • Sustainability in practice – from durable design to packaging made from recycled material.
  • Commitment to sports: As a sponsor of the German Women’s National Team in sweep rowing (including the Women’s Eight), we actively contribute to the development of elite sports.

The Augletics Eight rowing machine, featuring a modern design of wood and metal, is located in a stylish living room.

Who else is nominated

In addition to AUGLETICS, five other companies are in the final – from very different industries:

  • 2M Gruppe GmbH from Potsdam
  • Ardelt Kranbau GmbH from Eberswalde
  • Metall- und Balkonbau Hansmann GmbH from Jacobsdorf
  • MONARI Arts GmbH from Schlieben
  • Spiel-Bau GmbH from Brandenburg an der Havel


This selection shows how diverse the economy in Brandenburg is – and the innovative spirit within the region.

And now?

There is still some time until the award ceremony in November – but we are already delighted about the nomination, the trust associated with it, and the attention given to our work. We are eager to see how things progress – and will, naturally, keep you updated on the journey.

All information about the award at: www.zukunftspreis-brandenburg.de

About the author

Flavio Holstein

Flavio Holstein ist Gründer und CEO von AUGLETICS, einem Unternehmen, das den Rudersport durch innovative Rudergeräte direkt ins Wohnzimmer bringt. Seit über 20 Jahren ist er begeisterter Ruderer und trainierte zeitweise sogar dreimal täglich, um es in die Nationalmannschaft zu schaffen. Er wurde zweimal deutscher Vizemeister im Vierer und Achter. Mit einem Master in Technischer Informatik bringt Flavio das nötige Hintergrundwissen mit, um modernste Technik und sportliche Effizienz zu vereinen und das Rudern für alle zugänglich zu machen. Seine Vision: Rudern als festen Bestandteil des Alltags zu etablieren und damit das wohl größte Gesundheitsproblem unserer Zeit anzugehen – den Bewegungsmangel. Flavio Holstein is the founder and CEO of AUGLETICS, a company that brings the sport of rowing directly into people’s living rooms through innovative rowing machines. He has been a passionate rower for over 20 years and at times trained up to three times a day in order to qualify for the national team. He became German vice champion twice, competing in both the coxless four and the eight. Holding a master’s degree in technical computer science, Flavio combines cutting-edge technology with athletic efficiency to make rowing accessible to everyone. His vision: to establish rowing as a natural part of everyday life and tackle what is arguably the greatest health issue of our time – lack of physical activity. Flavio Holstein est le fondateur et CEO d’AUGLETICS, une entreprise qui fait entrer le sport de l’aviron directement dans le salon grâce à des rameurs innovants. Passionné d’aviron depuis plus de 20 ans, il s’est parfois entraîné jusqu’à trois fois par jour dans l’objectif d’intégrer l’équipe nationale. Il a été deux fois vice-champion d’Allemagne, en quatre et en huit. Titulaire d’un master en informatique technique, Flavio dispose des connaissances nécessaires pour allier technologies de pointe et efficacité sportive et rendre l’aviron accessible à tous. Sa vision : faire de l’aviron une composante naturelle du quotidien et s’attaquer ainsi à l’un des plus grands problèmes de santé de notre époque – le manque d’activité physique. Flavio Holstein è fondatore e CEO di AUGLETICS, un’azienda che porta lo sport del canottaggio direttamente nelle case grazie a vogatori innovativi. È un appassionato canottiere da oltre 20 anni e in alcuni periodi si è allenato persino tre volte al giorno per riuscire a entrare nella nazionale. È stato due volte vicecampione tedesco nel quattro e nell’otto. Con un master in informatica tecnica, Flavio unisce competenze tecnologiche avanzate ed efficienza sportiva per rendere il canottaggio accessibile a tutti. La sua visione: rendere il canottaggio una parte integrante della vita quotidiana e affrontare quello che è probabilmente il più grande problema di salute del nostro tempo – la mancanza di attività fisica.
Picture of Flavio Holstein

Flavio Holstein

Flavio Holstein ist Gründer und CEO von AUGLETICS, einem Unternehmen, das den Rudersport durch innovative Rudergeräte direkt ins Wohnzimmer bringt. Seit über 20 Jahren ist er begeisterter Ruderer und trainierte zeitweise sogar dreimal täglich, um es in die Nationalmannschaft zu schaffen. Er wurde zweimal deutscher Vizemeister im Vierer und Achter. Mit einem Master in Technischer Informatik bringt Flavio das nötige Hintergrundwissen mit, um modernste Technik und sportliche Effizienz zu vereinen und das Rudern für alle zugänglich zu machen. Seine Vision: Rudern als festen Bestandteil des Alltags zu etablieren und damit das wohl größte Gesundheitsproblem unserer Zeit anzugehen – den Bewegungsmangel. Flavio Holstein is the founder and CEO of AUGLETICS, a company that brings the sport of rowing directly into people’s living rooms through innovative rowing machines. He has been a passionate rower for over 20 years and at times trained up to three times a day in order to qualify for the national team. He became German vice champion twice, competing in both the coxless four and the eight. Holding a master’s degree in technical computer science, Flavio combines cutting-edge technology with athletic efficiency to make rowing accessible to everyone. His vision: to establish rowing as a natural part of everyday life and tackle what is arguably the greatest health issue of our time – lack of physical activity. Flavio Holstein est le fondateur et CEO d’AUGLETICS, une entreprise qui fait entrer le sport de l’aviron directement dans le salon grâce à des rameurs innovants. Passionné d’aviron depuis plus de 20 ans, il s’est parfois entraîné jusqu’à trois fois par jour dans l’objectif d’intégrer l’équipe nationale. Il a été deux fois vice-champion d’Allemagne, en quatre et en huit. Titulaire d’un master en informatique technique, Flavio dispose des connaissances nécessaires pour allier technologies de pointe et efficacité sportive et rendre l’aviron accessible à tous. Sa vision : faire de l’aviron une composante naturelle du quotidien et s’attaquer ainsi à l’un des plus grands problèmes de santé de notre époque – le manque d’activité physique. Flavio Holstein è fondatore e CEO di AUGLETICS, un’azienda che porta lo sport del canottaggio direttamente nelle case grazie a vogatori innovativi. È un appassionato canottiere da oltre 20 anni e in alcuni periodi si è allenato persino tre volte al giorno per riuscire a entrare nella nazionale. È stato due volte vicecampione tedesco nel quattro e nell’otto. Con un master in informatica tecnica, Flavio unisce competenze tecnologiche avanzate ed efficienza sportiva per rendere il canottaggio accessibile a tutti. La sua visione: rendere il canottaggio una parte integrante della vita quotidiana e affrontare quello che è probabilmente il più grande problema di salute del nostro tempo – la mancanza di attività fisica.

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